Writing for a website means literally formatting your content in a way that allows search engines to read and index it. Since SEO techniques can support user experience and navigation, so if your content will be good and nicely optimized for search engines, it will be appreciated by the readers.
A good and impressive content is the heart of your website and getting to know your audience is the heartbeat. In order to have a proper functioning of your website, it is important to offer the types of content your potential customer wants to hear and release when they want to hear it.
So how will you make a good content for your website so your audience will stay for a long time on your website? Combining the relevant and exciting charm of content with the practical and fundamental techniques of SEO is what that can take your website from “yuck” to “Oh My God”. Here are the top 10 tips for creating website content that engages:
Know your Target Audience and Market: At the heart of website content is a website content writer/ marketing team/ marketing plan that understands and create content for a target audience and market. Once you know who you are talking to, you can sketch what to say and what is the best way to say it.
After so many research and conclusion when you understand who are your audience, then only you should make content and do content mapping for your website. For example, if you discover your audience is primarily men between the age of 18 to 45, this fact should drive all other content decisions on your website.
If you are new and have no website traffic, you can accomplish a market research for your service or product. Brainstorm content that’s relevant to your target audience and which is in demand in your target location. Say what they want to listen.
Organize your Website Content Strategically : Best way to create a content is think according to your audience. With your audience in mind, make a plan for effective content for your website. You can create a sitemap and overall structure. Whether it is a new content or existing it should be properly organized by themes and categories.
Manage all the content in an organized manner and allow a customer better user experience. Categorizing your website content allows you to make a group of your content under one page and help Google to know what this group of topics is all about. If Google will read your content easily, it will help users to reach your website on search engines.
Keep your Content Concise: Keep your content concise and to the point. Your content should be like a KISS (keep it simple and short). Website visitors are skimmers and prefer to quickly review information.
Formatting On-Page Text for SEO: Once the above things are laid out, now you have to think for on page text formatting for SEO. Whether your content is old or you are creating a new website, you have to use SEO friendly formatting guidelines on your website if they are not in use.
There are H1 and H2 headers to format on page text for search engines. The header tag <H1> in HTML will usually be the title of a post. It will be the larger text that stands out. There are other header tags in HTML such as <H2>, <H3> <h4> etc. Whether direct or indirect as a search engine signal , title tags are the first things seen by the user on Google. So if you want your webpage easily read by Google, these tags are vital for engaging your reader and reducing your bounce rate.
Formatting Images for SEO: Similarly to H1/H2 formatting tags that you add to your page title, images on your website can be proved as a most effective website content. Following are the 5 techniques that can be used to optimize images in your content for search engines, have a look at it:
• Create an alt - description and title for each image using plain English.
• Set an image of good quality. JPG, PNG formats are best. You should use Gifs for logos.
• Use unique and relevant images so that people find a unique image while performs an image search.
• Describe your image through image caption. It describes your image on the page.
• Optimize each image for its purpose. For example, an infographic purpose is different from a logo.
Use the Inverted Pyramid Method: Many content marketing firm or web content professional swear by this method for web content. But what does it mean? It means putting your important information about your page content at the beginnings and work backward from there.
Check Grammar and Spelling Errors: Be professional with your website. Your website content must be grammatically right and no spelling mistakes. After you are finished copywriting, walk away from the content and come back later with fresh eyes.
Write Strongly and Energetically: Believe in your products and services. Give your 100% of your writing. No one knows your products or services like you do. Don’t be afraid to write with authority.
Utilize the Value of your Social Reach: Social media mostly helps in branding, brand promotion, and awareness. Social media boost your content and extend the life of the content and take your content to the places where people are talking about them. In other words, social media connects your content with larger audiences, which further shared with some other larger audiences.
Prepare to Spin Around: The final step to your website content is to measure, incorporate and analyze the result of your content and feed it into your current content and search marketing strategy.
A good and impressive content is the heart of your website and getting to know your audience is the heartbeat. In order to have a proper functioning of your website, it is important to offer the types of content your potential customer wants to hear and release when they want to hear it.
So how will you make a good content for your website so your audience will stay for a long time on your website? Combining the relevant and exciting charm of content with the practical and fundamental techniques of SEO is what that can take your website from “yuck” to “Oh My God”. Here are the top 10 tips for creating website content that engages:
Know your Target Audience and Market: At the heart of website content is a website content writer/ marketing team/ marketing plan that understands and create content for a target audience and market. Once you know who you are talking to, you can sketch what to say and what is the best way to say it.
After so many research and conclusion when you understand who are your audience, then only you should make content and do content mapping for your website. For example, if you discover your audience is primarily men between the age of 18 to 45, this fact should drive all other content decisions on your website.
If you are new and have no website traffic, you can accomplish a market research for your service or product. Brainstorm content that’s relevant to your target audience and which is in demand in your target location. Say what they want to listen.
Organize your Website Content Strategically : Best way to create a content is think according to your audience. With your audience in mind, make a plan for effective content for your website. You can create a sitemap and overall structure. Whether it is a new content or existing it should be properly organized by themes and categories.
Manage all the content in an organized manner and allow a customer better user experience. Categorizing your website content allows you to make a group of your content under one page and help Google to know what this group of topics is all about. If Google will read your content easily, it will help users to reach your website on search engines.
Keep your Content Concise: Keep your content concise and to the point. Your content should be like a KISS (keep it simple and short). Website visitors are skimmers and prefer to quickly review information.
Formatting On-Page Text for SEO: Once the above things are laid out, now you have to think for on page text formatting for SEO. Whether your content is old or you are creating a new website, you have to use SEO friendly formatting guidelines on your website if they are not in use.
There are H1 and H2 headers to format on page text for search engines. The header tag <H1> in HTML will usually be the title of a post. It will be the larger text that stands out. There are other header tags in HTML such as <H2>, <H3> <h4> etc. Whether direct or indirect as a search engine signal , title tags are the first things seen by the user on Google. So if you want your webpage easily read by Google, these tags are vital for engaging your reader and reducing your bounce rate.
Formatting Images for SEO: Similarly to H1/H2 formatting tags that you add to your page title, images on your website can be proved as a most effective website content. Following are the 5 techniques that can be used to optimize images in your content for search engines, have a look at it:
• Create an alt - description and title for each image using plain English.
• Set an image of good quality. JPG, PNG formats are best. You should use Gifs for logos.
• Use unique and relevant images so that people find a unique image while performs an image search.
• Describe your image through image caption. It describes your image on the page.
• Optimize each image for its purpose. For example, an infographic purpose is different from a logo.
Use the Inverted Pyramid Method: Many content marketing firm or web content professional swear by this method for web content. But what does it mean? It means putting your important information about your page content at the beginnings and work backward from there.
Check Grammar and Spelling Errors: Be professional with your website. Your website content must be grammatically right and no spelling mistakes. After you are finished copywriting, walk away from the content and come back later with fresh eyes.
Write Strongly and Energetically: Believe in your products and services. Give your 100% of your writing. No one knows your products or services like you do. Don’t be afraid to write with authority.
Utilize the Value of your Social Reach: Social media mostly helps in branding, brand promotion, and awareness. Social media boost your content and extend the life of the content and take your content to the places where people are talking about them. In other words, social media connects your content with larger audiences, which further shared with some other larger audiences.
Prepare to Spin Around: The final step to your website content is to measure, incorporate and analyze the result of your content and feed it into your current content and search marketing strategy.