Is your website or blog lacking engagement? Are you buckling down your social media efforts for search rank, but all goes vain? Do you want to improve the search rank for your blog or website?
No need to worry, Social Media is happy to help you!
But wondering HOW?
Without a doubt, Search engine optimization (SEO) and social media marketing are connected and the relation will only become stronger in the future.
Social media is the powerful tool for the brand promotion and if you success to identify the consumer habits and attitude towards your brand then it’s value become more powerful. While Google Algorithm favors that use of social signals as a factor in search rankings. Social signals such as likes, pins, retweets, follow, shares factor into search results.
Social media is a powerful SEO tool. It impacts your search ranking in both direct and indirect ways. Here we are sharing some quick tips that will help you to craft social media posts that heighten click to your blog or website.
Less is More: The trick is that keep your caption and call to action as small as you can. Cut down on word count when it comes to your social media copy. In fact, click through rate higher with updates which has less than 40 characters long sentence. You ideal length of copy varies platform to platform. While updating your thoughts always keep in mind “less is more and effect is wide”.
Understand your Audience: understand your audience’s needs and frankly tell your audience what you want them to do. Don’t complicate your content, sometimes your audience demands a simple request so they know how to better interact with your content.
If you really want that your social media content to be clicked by the people, use full of the call to action phrases. Checkout, have a look, discover more, retweet, like, comment and share are the phrase help to get people to engage with your social media content. Be clear, direct and concise when you want viewers to click on the link.
Give your Audience a Reason to Click Through: Don’t sell to people: help them. Share a content which educates, inform and entertain them for a reason. Make sure your social media content is like that which solve your audience query, answer a problem and provide a solution that your customers and prospects are looking for. This is the effective social media marketing which lets people to happily click through to your blog or website.
Optimize Social Media Profiles: Identify your foundational SEO keywords and include them all over in social media profile. Include them in headlines, bio, summaries, links of each of your social media profiles. You can also use them in the image caption of your post.
Optimizing keywords help people to find your social media page when they are searching any social channel or other network related to your business. From there, they can be drawn into the funnel of your inbound strategy. Whether you are doing yourself or submit to some social media marketing firm , your social media platforms should be properly optimized.
Just have a look at the top two results when you search for “social media marketing" on Twitter.
From above bios it obvious that “Social Media Examiner” and “Jeff Bullas” have been very intentional about weaving the social media marketing keyword into these two profiles, and has paid off their twitter search rankings.
Use Keywords in Content: While creating your social media strategies , design such a content which rank for a specific keyword and which you want to be clicked. It helps to boost your visibility across the board.
For example. Check out these top results how these YouTubers have created their content to show up in search engine results related to their expertise when some search for “ How to make pizza.”